Halloween Google Doodle treats searchers to Magic Cat Academy game a day early

Halloween isn't until tomorrow, but Google is already celebrating by replacing its logo with an interactive game filled with ghosts and a magic cat. The post Halloween Google Doodle treats searchers to Magic Cat Academy game a day early appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2f1894N
via IFTTT

SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eNrHZx
via IFTTT

Report: AMP causing monetization frustration among some news publishers

Some publishers, such as CNN and Washington Post, are having good experiences however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eZGL5u
via IFTTT

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eiVqJ1
via IFTTT

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2e4AiIS
via IFTTT

Due to a bug, AdWords Partners are told they’re Search Ad specializations have expired

The bug is also affecting company specialization data in Partner accounts. The post Due to a bug, AdWords Partners are told they’re Search Ad specializations have expired appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eZ1Ixn
via IFTTT

Search in Pics: Google bumper car, pop up stores & Halloween decorations

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eYZa2D
via IFTTT