Google home services ads program rebrands, expanding to 30 cities by end of 2017

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land.

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9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era." The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land.

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

LinkedIn sessions increased again by more than 20 percent. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on Search Engine Land.

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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick and mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the cusp of the holiday shopping season appeared first on Search Engine Land.

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land.

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New campaigns Overview tab rolling out in Bing Ads accounts

Offering a high-level, customizable view of advertiser accounts The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land.

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending. The post The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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