6 ways IoT will make local search for SMBs scalable

Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. The post 6 ways IoT will make local search for SMBs scalable appeared first on Search...

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

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9 SEO tips for better Google Image search results

Before you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search. The post 9 SEO tips for better Google Image search results appeared first on...

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7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search. The post 7 changes by Facebook that make it a real local search player appeared first on Search...

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5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared...

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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared...

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Top 10 insights on local marketing at LSA17

Wesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual Conference. The post Top 10 insights on local marketing at LSA17 appeared first on Search Engine Land.

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