Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. The post Is your information architecture costing your e-commerce...

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Why e-commerce SEO is NOT a one-shot wonder

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment -- not a one-time task to be checked off a list. The post Why e-commerce SEO is NOT a one-shot wonder appeared first on Search Engine Land.

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E-commerce companies can improve revenue by following these 5 tips

Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post E-commerce companies can improve revenue by following these 5 tips appeared first on Search Engine Land.

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Why SEO should always complement your content marketing

Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. The post Why SEO should always complement your content marketing appeared first on Search Engine Land.

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6 reasons why SEO fails, and how you can succeed at it

Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. The post 6 reasons why SEO fails, and how you can succeed at it appeared first on Search Engine Land.

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How e-commerce SEO matters in strategic redesign of web shops

Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land.

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The 7 deadly sins of content marketers

Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? The post The 7 deadly sins of content marketers appeared first on Search Engine Land.

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