Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing. The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eFBwKd
via IFTTT

Google site search is on the way out. Now what?

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2msBrQv
via IFTTT

How to check which URLs have been indexed without upsetting Google: A follow-up

How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods. The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2k0IFXm
via IFTTT

How to check which URLs have been indexed by Google using Python

Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren't? Columnist Paul Shapiro has a Python script that does just that. The post How to check which URLs have been indexed by Google using Python appeared first on Search...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2cTHHHd
via IFTTT

Improve internal linking for SEO: Calculate Internal PageRank

Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "Internal PageRank." The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/23O4fCg
via IFTTT