How to effectively segment accounts with multiple locations

What's the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. The post How to effectively segment accounts with multiple locations appeared first on...

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4 critical areas to consider when performing AdWords audits

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don't make these mistakes! The post 4 critical areas to consider when performing AdWords audits...

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How to write PPC text ads in 2017’s sophisticated environment

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared...

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How you can better communicate PPC industry updates to clients

PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. The post How you can better communicate PPC industry updates to clients appeared...

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How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go live. The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on Search Engine Land.

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