Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.

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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

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Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land.

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Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three...

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Sharing is caring: Click share and post-holiday shopping success

Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. The post Sharing is caring: Click share and post-holiday shopping success appeared first on Search Engine Land.

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Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales...

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Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.

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