How to nail a local SEO pitch

Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge. The post How to nail a local SEO pitch appeared first on Search Engine Land.

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Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or...

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Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. The post Holiday optimization tips for remaining competitive in the SERP appeared first on Search Engine Land.

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Local SEO now has an organic ROI tracking method

Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search. The post Local SEO now has an organic ROI tracking method appeared first on Search Engine Land.

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Digitizing traditional marketing methods to compete in local search

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first...

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Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local positioning appeared first on Search Engine...

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4 reasons the world would end at the demise of local SEO

It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? The...

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