Common PPC mistakes and how to avoid them

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. The post Common PPC mistakes and how to avoid them appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2cEAjDG
via IFTTT

Should you hitch your campaigns onto the sporting bandwagon?

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. The post Should you hitch your campaigns onto the sporting bandwagon? appeared first on Search...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2b1lhEV
via IFTTT

Expanded Text Ads: Are they living up to the hype?

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. The post Expanded Text Ads: Are they living up to the hype? appeared first on Search Engine...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/29RyVIf
via IFTTT

Big changes to device bidding In AdWords: What could they mean for your accounts?

Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco. The post Big changes to device bidding In AdWords: What could they mean for your accounts? appeared first on Search...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/28M0l6X
via IFTTT

Dynamic remarketing: not just for retailers anymore

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic. The post Dynamic remarketing: not just for retailers anymore appeared first...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1QyxBaH
via IFTTT

Customer Match: Common Questions & How To Answer Them

Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords. The post Customer Match: Common Questions & How To Answer Them appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1RDB0Zr
via IFTTT