The trouble with ‘Fred’

Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land.

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How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about...

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Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land.

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5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike. The post 5 ways ads are killing your site (& SEO) appeared first on Search Engine...

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Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned. The post Google ch-ch-ch-changes. How they’re affecting...

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