Quality Score and other leverage points

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post Quality Score and other leverage points appeared first on Search Engine Land.

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How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.

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Methbot, fake news and five other reasons SEM/SEO interest will surge

Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. The post Methbot, fake news and five other reasons SEM/SEO interest will surge appeared first on Search Engine Land.

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Why good SEO is strategic

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change. The post Why good SEO is strategic appeared first on...

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Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers. The post Dear Google, how about OS targeting? Programmatic search? appeared first on Search Engine...

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