Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engine Land.

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14 ways to get smarter with your content and SEO

Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land.

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Mobile & desktop SEO: Different results, different content strategies

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. The post Mobile & desktop SEO: Different results,...

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5 ways to balance technical & non-technical SEO

Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. The post 5 ways to balance technical...

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Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. The post Key notes on optimizing for voice search: Conversation, content and context...

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SEO and content convergence: Making the most of moments that matter

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land.

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5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land.

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