Can we machine-learn Google’s machine-learning algorithm?

As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day. The post Can we...

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8 ways SEO has changed in the past 10 years

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO). The post 8 ways SEO has changed in the past 10 years appeared first on Search Engine Land.

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Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine...

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7 e-commerce SEO trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. The post 7 e-commerce SEO trends we’re seeing in 2016 appeared first on Search Engine Land.

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The SEO industry is worth $65 billion; will it ever stop growing?

SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future. The post The SEO industry is worth $65 billion; will it ever stop growing? appeared first on...

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10 ways link building has changed over the last 10 years

Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. The post 10 ways link building has changed over the last 10 years appeared first on Search Engine Land.

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How to find relevant and proof terms for your content

Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. The post How to find relevant and proof terms for your content appeared first on Search Engine Land.

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