Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you...

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The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

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How to use psychological principles to improve ad copy

Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land.

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Ad copy hack for your AdWords pathways

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett's hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.

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Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine...

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How to implement mobile-specific ad copy for AdWords expanded text ads

If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.

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