Top 6 tips for SEO for SaaS

Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. The post Top 6 tips for SEO for SaaS appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2fb8i9E
via IFTTT

7 most important SEO focus areas for colleges and universities

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2stQgRv
via IFTTT

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. The post Your flexible SEO strategy: Creation, execution and measurement in an...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2pafrKD
via IFTTT

Mapping keywords to the buyer journey in SEO

Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2mwpqEL
via IFTTT

Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don't let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. The post Missed link-building opportunities: Reclaiming broken links appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2lbqG12
via IFTTT

Relaunching your website? Don’t forget an SEO audit!

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2jcwfuh
via IFTTT

The trouble with truth

Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2foMWjg
via IFTTT