How Google is tackling fake news, and why it should not do it alone

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem. The post How Google is tackling fake news, and why it should not do it alone appeared first on Search Engine Land.

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Why link outreach teams have the most difficult job in the agency

Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign. The post Why link outreach teams have the most difficult job in the agency appeared first on Search Engine Land.

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Give Google a break: Tackling paid links is harder than you may think

Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. The post Give Google a break: Tackling paid links is harder than you...

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Should you still be using an SEO enterprise platform?

Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. The post Should you still be using an SEO enterprise...

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Why agencies need to learn from the past and evolve

SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. The post Why agencies need to learn from the past and evolve appeared first on Search Engine Land.

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Suffered a rankings drop? Use this checklist to diagnose why

Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic. The post Suffered a rankings drop? Use this checklist to diagnose why appeared first on Search Engine Land.

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Common misconceptions when measuring SEO content performance

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. The post Common misconceptions when measuring SEO content performance appeared first on...

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