Using search marketing to amplify TV buys: SMX East 2016

Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising. The post Using search marketing to amplify TV buys: SMX East 2016 appeared first on Search Engine Land.

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5 ways SEO and PR should be working together

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. The post 5 ways SEO and PR should be working together appeared first on Search Engine...

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SMX West: Content, your brand and the battle for customers

When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West. The post SMX West: Content, your brand and the battle for customers appeared first on Search Engine Land.

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