The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. The post The PPC challenge of selling...

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3 ways to use search query data from Google Search Console

New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. The post 3 ways to use search query data from Google Search Console appeared first on Search Engine Land.

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How to determine if that ‘free audit’ solicitation email is legit

It can be tough to determine if a 'no obligation' audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams -- and how to get basic website audit information for free. The post How to determine if that ‘free audit’ solicitation email is legit...

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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. The post Three ways B2B manufacturers can capitalize on ‘Made in the...

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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales...

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Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the...

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Manufacturing FAQs: The workhorse of content and search marketing

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. The post Manufacturing FAQs: The workhorse of content and search marketing appeared first on Search Engine Land.

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