The SEM automation primer

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land.

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Machine learning for large-scale SEM accounts

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. The post Machine learning for large-scale SEM accounts appeared first on Search Engine Land.

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Visual analysis of AdWords data: a primer

Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. The post Visual analysis of AdWords data: a primer appeared first on Search Engine Land.

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