Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure...

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4 local SEO tips for restaurants

While general SEO wisdom is applicable if you're running a restaurant website, contributor Dave Davies digs into the details of the options available especially for this business category. The post 4 local SEO tips for restaurants appeared first on Search Engine Land.

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Surviving and thriving at an SEO conference

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land.

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The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed. The post The battleground of entities & reviews appeared first on...

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3 logical myths about rankings that can destroy a business

Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. The post 3 logical myths about rankings that can destroy a business appeared first on Search Engine Land.

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Part 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared...

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Patent 1 of 2: How Google learns to influence and control users

Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. The post Patent 1 of 2: How Google learns to influence and control users appeared first on Search Engine Land.

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