Danny Sullivan: My new role as advisor for Third Door Media

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.

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The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released appeared first on Search Engine Land.

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold. The post Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free appeared first on Search Engine Land.

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Google warns against misusing links in syndication & large-scale article campaigns

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.

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How Google assesses the ‘authority’ of web pages

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. The post How Google assesses the ‘authority’ of web pages appeared first on Search Engine Land.

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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine...

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Google did not ban Infowars; did rescind quality example using an Infowars article

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first on Search Engine Land.

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