An integrated approach: From SEO to PPC and beyond

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land.

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Load time, static site generators & SEO: How we lowered our own site’s load time by 74%

Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. The post Load time, static site generators & SEO: How we lowered our...

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Building ROI-focused SEO strategies: A framework

How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. The post Building ROI-focused SEO strategies: A framework appeared first on Search Engine Land.

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Why content-led SEO will always fail to build links effectively

Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.

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Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

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Integrate lifetime value to benefit a customer-led SEO strategy

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.

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Use Power BI to supercharge your SEO

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search...

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