‘High-quality content’ tips from Google’s own style guides

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search...

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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land.

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Optimizing Google Home search responses

What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home. The post Optimizing Google Home search responses appeared first on Search Engine Land.

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US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land.

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO...

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