A brief history of Google’s most important local search updates

How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.

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Google is making strides with Google My Business

Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners. The post Google is making strides with Google My Business  appeared first on Search Engine Land.

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Augmented Reality: Where are we now, and what does it mean for marketers?

With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers. The post Augmented Reality: Where are we now, and what does it mean for marketers? appeared first on Search Engine Land.

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How local businesses can turn the threat of on-demand deliveries to their own advantage

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. The post How local businesses can turn the threat of on-demand deliveries to their own advantage appeared first on...

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The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land.

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The newest addition to the marketing mix’s Ps: Proximity

Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. The post The newest addition to the marketing mix’s Ps: Proximity appeared first on Search Engine Land.

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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