Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still tapping after 6 months of testing appeared first on Search Engine Land.

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5 steps to success for low-conversion-volume accounts in AdWords

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. The post 5 steps to success for low-conversion-volume accounts in AdWords...

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Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation? appeared first on Search Engine Land.

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The next Bing thing: Get your Bing campaigns in top shape for 2017

Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Search Engine Land.

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