Maide N Deals: http://feeds.feedburner.com/~ff/searchengineland?d=yIl2AUoC8zA Andrew Goodman

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Thursday, September 7, 2017

Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. The post Google Attribution: Is...

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Thursday, March 23, 2017

Beware these 7 sneaky PPC attribution tricks

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land.

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